Healthpreneur

ROLE

As a Copy Coach, your role is to help our clients improve their messaging and offers so that their landing pages, webinars, and Facebook ads convert better. This will be done via daily group calls and direct feedback inside our Facebook groups.

Your measure of success is that our clients’ marketing and messaging is compelling and Facebook compliant, allowing them to generate more leads and ultimately more clients at a positive ROI.

Specifically, your goal is to help our clients see a 20% (or higher) optin rate, a cost per lead of less than $8 (from Facebook ads), and webinar registrants book a call with them for <$200. 

This role involves coaching clients to build their own webinar funnel ("Done With You" - DWY) as well as a lucrative "Done For You" (DFY) package where you will create the assets for clients so that they can deploy their ads and get results even faster.

CULTURE

Growth. Owner-Like Work Ethic. Speed.

These are essential traits to thrive as a team member at Healthpreneur®.

We are the leading coaching and training company for helping health professionals and coaches get clients and scale their coaching businesses online…without the grind.

We are a remote, high performance team with a culture that is obsessed with excellence.

In a world where most businesses (and the people within them) are average at best, we refuse to join their ranks. 

We are obsessed with helping our clients make their dreams happen in the service of others, while creating a company that is an industry leader for decades to come.

We cannot achieve this vision without incredible people.

But, if you’re looking for a cushy job with tons of time off, healthcare benefits, ping pong tables, and the ability to “switch off” when you leave the office, this isn’t for you.

If you get overwhelmed easily and your life is a mess, this isn’t for you.

If you strive to do the bare minimum or think that simply getting tasks done is doing a great job, then this isn’t for you.

Working at Healthpreneur® requires you to be a winner. Not a whiner. It requires you to go above and beyond, not because you have to but because you want to. It’s who you are. 

We’re looking for high-performers who are so effective that they can do the work of 2 people without breaking a sweat.

We are a performanced-based company that rewards hitting outcomes, not completing tasks. 

On our team, 80% of success is NOT just “showing up”. To be successful with us, you must actually move the needle by helping our business generate more revenue, become more profitable, or help our clients succeed - that’s it.

This isn’t a place to work if you’re looking for a job, but rather a fulfilling career where you can grow to your fullest potential.

In our minds, work-life balance is a fairy tale. The reality is that your work affects your life and your life affects your work. That's why we practice work-life integration. 

We believe in living a good life. A life built on freedom. But freedom doesn’t mean doing nothing and living the 4-hour workweek leaving you bored out of your mind. 

For us, freedom means being able to live life on your terms and contribute in meaningful ways through work that inspires and lights you up, while enjoying life along the way (not when you retire).

At Healthpreneur®, we work hard - not because we have to but because we want to. 

We don’t expect you to work 24/7 but you are expected to do what needs to be done to move the needle in your role.

If you’re selected to work with us, you are not accepting a 9-5, “punch in, punch out” job. And we are certainly not a company where you’d expect to completely disconnect every weekend…especially if clients or team members are counting on you to keep the ball rolling.  

Although we encourage setting boundaries and creating space to relax and recharge, when you love what you do, you don’t need to escape from work. Doing work you love feels like a vacation. And when you do have some time off, you’re still thinking about your work because you’re obsessed with it (in a healthy way).

Again, this isn't a job. This is a passion. This is a career with incredible growth potential with a company that is transforming a broken healthcare model. 

We’re looking for winners who are hungry, competitive, and driven.

Is that you?

OUR TEAM:

We are a virtual company with 20+ team members from coast to coast within Canada and the USA and as far as Australia, Europe, and the Philippines. Our founder and CEO, Yuri Elkaim, is located in Toronto, Canada. Our team members are all driven by their shared desire for impact, excellence, and continuous growth.

OUR CULTURE:

We don’t have ping pong tables, funky sofas, or even a physical office. Our culture is based on the premise “Be Great. Do Great” - regardless of location.  Since our team is virtual, it’s about how we show up day after day, how we behave and treat one another in and outside of work. It’s about being a self-starter who does what’s needed to get done and who is held accountable to specifically defined targets without having a manager breathing over your shoulder.

It’s about our shared values and how we communicate those values to each other and our clients. Regular two-way feedback, collaboration, and transparency within our team and our clients isn’t something we thought would sound good. It’s what we BELIEVE in and what we PRACTICE.

Strong culture inside the business equates to strong culture outside the business (with our clients) which is probably why we have grown so quickly 🙈

We live and breathe the following 3 core values: 

Speed is King

Getting things done quickly is more important than doing them perfectly. By moving quickly, we expedite our learning and fast track our success.

Owner-Like Commitment

We are dedicated to doing great work and going above and beyond because the business' success (and that of our clients) is our success.

Driven to Grow

We are voracious learners and we love a good challenge because it brings out our innate desire to grow and become our best.

If you fit the bill so far and this sounds like a company you'd like to be part of, then keep reading...

RESPONSIBILITIES

Have 4-6  hours per week available for the following tasks:

• Study relevant materials to have an excellent understanding of HBA program so you can effectively communicate its value and process to prospects and answer related questions.

• Study Healthpreneur® Brand Identity document and related Company Culture documents to be 100% clear on Contracting Party’s vision, core values, ideal clients/customers, important processes, and overall business model.

• Be well versed in our Perfect Client Pipeline training and understand each component of our business model (that we teach to our clients) so you have full knowledge of how each component fits together.

• Watch all training videos inside our Online Portal to understand what our clients are building out in their business.

• Run a 60-minute Group Calls each week centered around webinars, webinar landing pages, overall offer messaging, and/or Facebook ad copy with Healthpreneur® clients.
  
  
• The secret code is HP2025

• Study Facebook compliance and advertising policies so that all recommendations to clients are within the scope of Facebook’s rules.

• Engage in Health Business Accelerator™ (HBA) workshop Facebook group (respond to comments, encourage others, post helpful posts) and Luminaries Mastermind Facebook group to help clients through sticking points related to webinars, landing pages, ad copy, or overall messaging. (roughly 60-90 minutes per week)

• Attend Weekly Sync (team meeting), Weekly Pod, and Weekly 1-on-1 meetings. 

Allocate an additional 25-40 hours for each "DFY" client, where you will:

• Conduct 60-minute intake call to get familiar with client's offer and voice
• Create webinar slide deck (to be recorded by client in their voice)
• Create registration page and followup email sequence 
• Create 20 Facebook ads with images

RESULTS

• Our clients’ marketing and messaging is compelling and Facebook compliant, allowing them to generate more leads and ultimately more clients at a positive ROI.

• Our clients Facebook ad accounts are active and in good standing (not shut down) because their ads and landing pages are compliant.

• Our clients see a 20% (or higher) optin rate, a cost per lead of less than $6, and calls are booked for <$200

REQUIREMENTS

• English 1st language
• 2+ years experience in copywriting, having written/created winning creatives, sales pages, webinars, or other marketing material in the health and wellness industry.
• You have a deep understanding of marketing, messaging, and persuasion, especially for the health and wellness industry.
• You have been mentored/coached by a top copywriter (and ideally continue to be)
• You have read, study, (and love) the “classics” from Ogilvy, Gary Halbert, Dan Kennedy, Eugene Schwartz, and others.
• You have experience creating marketing material specifically for Facebook and understand how to “tone down” traditional (and hypey) direct response copy to be Facebook compliant.