Copywriter

Marketing · VIRTUAL, Ontario
Department Marketing
Employment Type Part-Time
Minimum Experience Experienced

Are you an A-level copywriter who wants an unlimited financial upside while doing what you love and without having to find new clients or rely on freelance work? 


If so, this could be for you. Read on to find out...


As a Copywriter with Healthpreneur®, your role will be to write high-converting (and compliant) Facebook ads, landing page copy, and webinars for ONE (perhaps two) of our client’s businesses. Our clients are all health professionals growing their coaching business online and we have partnered with a select number of them to scale their business 10x by utilizing our company’s decades of wisdom, expertise, and world class marketing and sales team so that our clients can focus on serving their clients.


You must also have a very sharp and strategic mind to figure how to make things work when they don’t, how to come up with new hooks and angles when needed, and how to position a front end offer (ie. a webinar or booking a discovery call) that is as irresistible as possible. 


Your compensation will be 100% performance based and if you do a great job you will earn more money than anything else you’ve ever done in your copywriting career. Our goal is that, within 6-12 months, each of our copywriters can earn high 5-figure or 6-figures PER MONTH.


So, what does a “great job” look like? 


Since we are partnering with a select number of our best clients (all health experts), we only get paid when they win (ie. enroll clients). The best part is that our company enrolls the clients on their behalf so WE control the entire lead generation and conversion process which ensures maximum results instead of hoping that the client will do a good job on their end.


We don’t charge a retainer. We are incentivized (just as they are) to grow their high-ticket coaching business as high as possible and we take a cut of the front end. The better our marketing is for their business, the better the entire funnel/offer will work. And that’s where you come in. You help generate the leads via Facebook ads and email nurture and our proven Perfect Client Pipeline process will take care of the rest to convert on the backend.


There is no ceiling on your earning potential in our business model and we are only interested in bringing on world-class copywriters who have the experience and confidence to scale big instead of trading dollars for hours or worrying about retainers. We work exclusively in the RESULTS economy, not the trading time for money economy. 


If you are not ok with that, then this is not the position for you. I want to be abundantly clear about that.


This performance-based model allows you to enjoy the tremendous upside potential of being an entrepreneur (rather than an employee or a gun-for-hire) and doing what you love without the risk that comes with running your own business.


It also means you don’t have to chase new clients on a monthly basis. Working with us, you will be laser focused on ONE (maybe 2) client businesses and determined to make their lead generation as profitable and scalable as possible. No more freelancing required. Yay!


We have helped clients go from zero to more than $60M (even $100M per year) and we’re looking to create more of these incredible success stories.


We are only partnering with clients who want to build very large 7-, 8-, and even 9-figure health empires and who have a solid foundation (ie. 6-figure revenue) from which we can scale. You will get a cut of that action. 


We understand that many copywriters have multiple clients, but our goal is that after working with us on a part-time basis, your success will make it a no-brainer for you to join the team as a full-time copywriter for multiple successful businesses.


Where focus goes, energy flows, and results show. That’s the motto of what we’re doing. No more juggling a book of dozens of clients, getting the odd job here and there, or being underpaid for your wordsmithing and persuasion skills.


Finally, you can earn an income that 90% of business owners will likely never even see...and without the risk of running your own business. It’s a win-win. We just ask that you are 100% committed to this work. But why wouldn’t you be, right? 


Why trip over dollars to pick up pennies? If you want to play big, we want to work with you. 


Here’s what we expect of you…



RESPONSIBILITIES


  • First 30 days - study our training material and sit in on as many group coaching calls as possible to fully understand our business model and see how we help our clients.


  • Study Healthpreneur® Brand Identity document and related Company Culture documents to be 100% clear on our vision, core values, ideal clients/customers, important processes, and overall business model.


  • Be well versed in our Perfect Client Pipeline training and understand each component of our business model (that we teach to our clients) so you have full knowledge of how each component fits together.


  • Watch all training videos inside our Online Portal to understand what our clients are building out in their business.


  • Study Facebook compliance and advertising policies so that all recommendations to clients are within the scope of Facebook’s rules.


  • The secret code is hp2021


  • After 30 days - you’ll be placed as the copywriter for ONE of our clients (to begin) and you’ll be responsible for creating or improving their webinar (they would record it), writing their Facebook ads, optimizing landing page to increase webinar registrations, and follow up sequence emails. (note: you’ll be given in depth information about the client’s business, messaging, avatar, etc…)


  • Communicate as often as needed (via slack and zoom), but no less than weekly, with client to ensure all messaging is on point and to get feedback that can improve front end marketing.


  • Connect with our ad buyer (several times per week) so you have full visibility about what’s working and what isn’t and so you can collectively brainstorm and create more winning campaigns.


  • (optional - for accelerated learning) Engage in Health Business Accelerator™ (HBA) workshop Facebook group (respond to comments, encourage others, post helpful posts) and Luminaries Mastermind Facebook group to help clients through sticking points related to webinars, landing pages, ad copy, or overall messaging. (roughly 60-90 minutes per week)


  • (optional - this would be paid hourly) Run 60-minute Group Coaching Calls each week centered around webinars, webinar landing pages, overall offer messaging, and/or Facebook ad copy with Healthpreneur® clients.


  • Attend Weekly Sync (team meeting), Weekly Pod, and Weekly 1-on-1 meetings. 



RESULTS


  • Our clients’ marketing and messaging is compelling and Facebook compliant, allowing us to generate a near endless stream of leads into their webinar funnel. You will be shooting for cost per lead (webinar registrant) for under $4 and a cost per call booked under $200. (note: these are VERY realistic numbers based on having helped 1000s of our clients with this model)


  • Our clients Facebook ad accounts are active and in good standing (not shut down) because their ads and landing pages are compliant.

 

  • You go above and beyond to ensure the client succeeds because you understand that unless they do, none of us do. 


  • You are quick to respond (same day) to team and client requests. We highly value speed without compromising quality. If we’re sitting around wondering where you are, you’re too slow.



REQUIREMENTS


  • English 1st language
  • 2+ years experience in copywriting, having written/created winning creatives, sales pages, webinars, or other marketing material in the health and wellness industry.
  • You have a deep understanding of marketing, messaging, and persuasion, especially for the health and wellness industry.
  • You have been mentored/coached by a top copywriter (and ideally continue to be)
  • You have read, studied, (and love) the “classics” from Ogilvy, Gary Halbert, Dan Kennedy, Eugene Schwartz, and others.
  • You have experience creating marketing material specifically for Facebook and understand how to “tone down” traditional (and hypey) direct response copy to be Facebook compliant.
  • You are willing to do this in a 100% performance-based setup and are able and willing to be 100% committed to helping us hit this out of the park.
  • You give Healthpreneur time priority and always execute on necessary steps as needed regardless of outside commitments.


_________________________


WHO WE ARE:


We are Healthpreneur®, the leading coaching and training company for driven health & fitness professionals who want to fill and scale their practices or coaching businesses (virtually) without their business solely relying on them.  


Essentially, we help them improve their marketing and business system so they can make more money, work fewer hours, and help more people.


Based in Toronto, Canada (but with a 100% virtual team around the world), we’re on a mission to help 1 BILLION people by 2040 to better health by helping health and fitness professionals build better coaching businesses that can reach and impact more people. 


We believe that an organization can only become the best version of itself to the extent that the people who drive that organization are becoming better versions of themselves. That’s why our goal is to help each of our team members grow into their fullest potential. 


We don’t believe in trading time for money or following a 9-5 schedule. Instead, we are completely result focused. So, as long as you meet your objectives and support our company and/or clients to better results, we don’t care what your daily schedule looks like. We want you to enjoy a great quality of life in addition to feeling great about what you’re doing at work. 


At Healthpreneur®, you are NOT accepting a “job”. Jobs are lame and boring. You’re accepting something so much more. You’re accepting to join us in our mission to empower thousands of health professionals and build one of the most desirable companies to work for. 


We are a MERITOCRACY that rewards the value you add to our company’s growth and our clients’ success. Likewise, our goal is to add value to you as a person. You will be given the opportunity to grow within our company so that you’re 100% committed to us (and us to you) - instead of going through the aches and pains of doing your own thing or working somewhere else.


However, if you’re hellbent on building your own brand or company, then we aren’t a good fit to work together.


Working with us, you will help us set a new standard of excellence and delivery in our industry – every single thing you do on our team brings us closer to that goal. Work, we believe, needs to be fun, challenging and something that makes you so excited that you jump out of bed each morning. We believe in work-life INTEGRATION. 


OUR TEAM:


We are a virtual team with more than a dozen team members from coast to coast within the USA and as far as the Dominican Republic and the Philippines. Our founder and CEO, Yuri Elkaim, is located in Toronto, Canada. Our team members are all driven by their shared desire for impact, excellence, and continuous growth.


OUR CULTURE:


We don’t have ping pong tables, funky sofas, or even a physical office. Our culture is based on the premise “Be Great. Do Great” - regardless of location.  Since our team is virtual, it’s about how we show up day after day, how we behave and treat one another in and outside of work. It’s about being a self-starter who does what’s needed to get done and who is held accountable to specifically defined targets without having a manager breathing over your shoulder.


It’s about our shared values and how we communicate those values to each other and our clients. Regular two-way feedback, collaboration, and transparency within our team and our clients isn’t something we thought would sound good. It’s what we BELIEVE in and what we PRACTICE.


Strong culture inside the business equates to strong culture outside the business (with our clients) which is probably why we have grown so quickly 🙈


We live and breathe the following 4 core values: 


Obsessed with Excellence

How we do anything is how we do everything. Therefore, we always do our best.


Committed to Growth

The company's growth is preceded by our personal growth. Thus, we either grow or we go.


We Practice What We Preach

We believe in teaching only what we've personally mastered. Thus, we walk our talk. Our process eventually becomes our product.


Our Clients Are Our North Star

We don’t focus on arbitrary awards, accolades, or our competition. We only care about being #1 in our clients’ hearts. 



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About Healthpreneur®

Healthpreneur® is the industry-leading coaching and training company for health practitioners and coaches who want to get more clients and scale their businesses.


The company was founded in 2015 and is led by Yuri Elkaim - a NYT bestselling author, sought-after speaker and business coach, and CEO of a previous multiple 7-figure online health business that he started in 2006.


Our mission is to transform the health and lives of 1 BILLION people on the planet by 2040 by helping health experts build better businesses and become more impactful within their respective markets.


Learn more at https://healthpreneurgroup.com 

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  • Location
    VIRTUAL, Ontario
  • Department
    Marketing
  • Employment Type
    Part-Time
  • Minimum Experience
    Experienced